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The CHÉEKÉE Korean Cosmetics Brand

1179
Longread translated automatically
The project is taking part in the competition
Finalist of the competition

CHÉEKÉE — is a Korean decorative cosmetics brand founded on a blend of distinctive Korean packaging silhouettes and the principles of Asian minimalism.

The key emphasis is placed on the cheeks as an intuitive marker: their color directly reflects the shade of the product (powder, blush, or highlighter), allowing for quick navigation through the line. The packaging also integrates application tools: the powder includes a built-in sponge, the blush features a brush, and the liquid highlighter comes with an applicator, making the product convenient and self-contained to use.

big
Original size 3840x2160
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big
Original size 3840x2160
Original size 3840x2160
Original size 3840x2160
Original size 3840x2160
Original size 3840x2160
Original size 3840x2160
Original size 3840x2160
Original size 3840x2160
Original size 3840x2160
The CHÉEKÉE Korean Cosmetics Brand
1179
Project created at 24.04.2026