Media Goal Description
The working idea for the «Media about Books» project is to help users discover literature based on their individual interests, mood, life context, and other cultural preferences—not just by genre or book popularity.
The Problem Today, people have access to a vast amount of book recommendations, but the act of choosing a book often remains a complex task. A user might know they want to read something, but not know what is specifically right for them right now.
Existing recommendations are often structured around:
— genre;
— rating;
— popularity;
— similarity to another book;
— thematic collections;
— «Top 10 must-read» lists.
However, the individual—their interests, mood, prior experience, other cultural preferences, and specific situation—is often insufficiently considered.
Future Media Themes
Segment
B2C — media for individual readers.
Niche Topic
Personalized book recommendation based on individual interests.
Competitors and Their Analysis
Competitors are projects that vie for the attention of the same audience as future media and satisfy the need for selection, discovery, or discussion of books.
Distribution Channel
For relevance and popularity, you should promote on all possible platforms, but the primary channel for promotion and information should be a Telegram channel.
Target Audience Description
Unique Selling Proposition