Concept
Vse Svoe is a project that unites stylish floristry with exhibition space across three cities in Russia: Moscow, Yekaterinburg, and Tver. In this project, we reimagine Russian culture as a whole and engage local artists to create an accessible platform for high-quality contemporary art and relevant floristry.
The logo is based on the image of a rosehip bush, whose shape echoes the letter «yo”—a distinctive element of Cyrillic script and Russian culture. Like the rosehip, our project engages with nature, expressiveness, and a connection to the familiar and homegrown.
Each city is assigned its own color, which also serves a navigational function.Moscow is represented by pink, Yekaterinburg by blue, and Tver by orange.
Enrollment in the environment
The project format calls for minimal design overhead. The main visual emphasis is placed on painted sections of the facade, windows, and frames.
The store opening format is complemented by a wall of posters, which serves as a vibrant visual focal point to attract attendees.
