kinea — a brand of stylers featuring bisabolol, which guarantees long-lasting styling even on stiff, heavy, glass-like hair.

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Bismuth—a mineral—is incorporated into the styler as individual cartridges containing the solution. Pressurized bismuth vapor penetrates the hair, protecting it from high temperatures.

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The metaphor used was understanding the styler as a conductor’s baton, which organizes the waves of hair, much like musical
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