Kaspersky Kids Day is an annual event for employees’ children that also raises funds for the Podari Zhizn Foundation.
The key visual is designed as a modular city, with each «neighbourhood» or block usable on its own.
The «City of Professions» concept comes to life in the visual identity as a map that children explore while trying out different roles. The illustrations work as modules: each block represents a profession and its own story, while together they form a cohesive world.
Mascot characters in different professions
Festival roll-up banner
Life-size mascot standees on wooden bases are stable enough to be placed directly on the grass, bringing the characters into the real world.
Festival wristband design
T-shirt print
Event map
Each child received a participant passport at the entrance. Completed activities and achievements were marked inside, helping children track their festival progress in a playful way.
Dice featuring elements from the logo
Information desk and promotional flag
ANIMATED INTRO
