Speculative Media
on end-of-world scenarios: from real risks to cultural myths
Context
People regularly encounter images of global threats—in the news, social media, film, games, and literature. Yet, most of these processes lie outside the realm of personal control. Interest in disaster scenarios becomes a way to make sense of what is happening: to understand how real the threat is, where the fear surrounding it originates, and why specific scenarios and images become entrenched in culture.
The Challenge
People want to understand what causes anxiety or interest regarding global threats—to better grasp what is happening, separate real risks from exaggerated or culturally conditioned fears, and feel a greater sense of clarity in the face of an uncertain future.
Solution
Our media helps the user not only learn more about potential disasters but also to process their own feelings about them.
Media Map
