The foundation of the Gazprom PJSC 2025 calendar rested on three ideas: humanization, face-to-face communication, and simple language coupled with vibrant imagery.
12 vibrant and memorable images, each reflecting the unique holiday and atmosphere of its month in the year:
March 8 — International Women’s Day December 31 — New Year’s Day February 23 — Defender of the Fatherland Day January 29 — Chinese New Year August 22 — Russian Flag Day June 12 — Russia Day September 1 — Oil and Gas Industry Workers' Day April 6 — Geologist Day May 1 — Spring and Labor Day July 21 — Metallurgist Day November 24 — Mother’s Day October 14 — Father’s Day
The calendar layout includes the logo, a message from the company for each holiday, spaces for notes, and an illustration.
The calendar concept is built upon outline illustrations colored with highlighters, lending the mockups a feeling of handmade quality, immediacy, and human touch.