We gather time like a bouquet. In the moment—every petal, the dew, the fragrance. In memory—only an image, a fragment of color, the intensity of the impression. But even when the details fade, the essence of the flower, its unique «now,» remains with us.
This postcard is dedicated to the author’s web publication, «Faster: The Difference Between Lived Time and Memory Time.» The sensations derived from experiencing and recalling the same moment are formed differently. Time does not stand still, and our perception of a specific situation also transforms as time passes. Lenticular printing, with its frame-changing effect, allows for the conveyance of the subtleties of time perception.
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At the heart of the visual identity is black-and-white typography and a flower that symbolizes the fragility and fleeting nature of the moment.The postcard reflects memories that lose their clarity over time but retain their emotional imprint. Initially, we see the flower in exquisite detail and read an entire story—as if reliving that moment. However, as the angle of the postcard changes, the image blurs, and only scattered words remain from the text.Memory does not preserve everything exactly. Details gradually disappear, while the most important feelings and images remain with us.
Lenticular printing allows two states to be combined into a single postcard. Depending on the angle from which we view it, a different image appears before us.
In the first position, the postcard appears almost photographic: one can see the delicate veins of the petals, droplets of water, and read the story associated with the flower. When tilted, everything changes: the image becomes soft and indistinct, and instead of long text, only a few words remain—words that linger in memory over time.
The viewer doesn’t just observe the shift in frames; they control the transformation themselves. By turning the postcard, they can return to the first image and lose it again—as many times as they wish.
Technical Specifications
Key Parameters:· Format — A5, 148 × 210 mm;
· Orientation — Portrait;
· Scale — 1:1 with a 5 mm bleed on each side;
· Color Space — RGB;
· File Format — PNG;
· Fonts — Geist SemiBold 96px (front side), Geist Regular 32px (back side);
· The postcard’s reverse side file must be in CMYK, at 1:1 scale, with a 5 mm bleed on each side.
Manufacturing Technology
Lenticular print postcards are interactive objects that change when tilted, thanks to lenticular plastic. This technology allows multiple frames to be combined, creating the effect of a picture changing or exhibiting dynamism.
Stages: concept → keyframes → creation of in-between states → checking the entire sequence → file preparation → production proofing → test sample → printing.
Potential Manufacturers:https://stereo-vario.ru (Individual Entrepreneur Yeltsov A. V.)
https://lanvica.ru/
