The main idea is not to create another «10 Korean creams you must buy» channel, but rather to track what is happening in K-beauty right now and explain it to the audience in simple terms.
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- Media Goal
The goal of K-BEAUTY RADAR is to help the Russian-speaking audience navigate the rapidly changing world of Korean cosmetics: tracking new products and trends, understanding popular ingredients, and distinguishing genuinely significant trends from short-term hype.
The media collects information from Korean and international sources, systematizes it, and transforms it into concise, easily digestible content.
What the user receives: they don’t have to monitor dozens of brands, shops, beauty media outlets, and social networks independently—the most important information is presented in one feed.