The concept is built around the image of anxiety. We enter a liminal world of the subconscious, where the characters' imagery represents different stages and states of a person being consumed by their own thoughts. Anxiety is visualized through abstract black energy that gradually engulfs the characters. Through the visuals, we engage with the themes of the information bubble, doomscrolling, and the anxious state they provoke.
Stage 1: «The Bubble»
Stage 2: «Infection»
Stage 3: «Avoid»
Stage 4: «Drown»
Stage 5: «Exit»
TeamArt Direction
Alexander Kazakov @alexanderkazakov_visuals and Ekaterina Martynova @katushamartPhotographer
Alexander Kazakov @alexanderkazakov_visualsStylist
Ekaterina Martynova @katushamartMakeup Artist
Evangeline Maksimova @evamaxic_muaHair Stylist
Alesya Strebkovskaya @alessiastrebkovskayaSFX Makeup Artist
Anfisa Tushina @anffiesta_Producers
Anna Shimanskaya @annshmn
Alexandra Kaminskaya @floxiModels
Maria Arzhanova @maryrzhnva
Sofia Kitsieva @sophiekitsiPhotographer’s Assistants
Roman Kruglov @kruglovvr
Igor Malyshev @malyshev_workStylist’s Assistant
Lara Verchenko @laraloranartBTS Video
Alisa Kopysova @sy.sssa
Lara Verchenko @laraloranartVideo editing Denis Kutepov @denis.ozkeBTS Photo
Anton Malyshev @antony_maloyFashion Designers and Brands
Avrora Lunina @a.avrora
Anna Khromova @tohubobohu
Darya Gugnina @dashoull
Sofya Repryntseva @sonya_repryntseva
AUCH @auch.brand