CONCEPT
Postcard series—an exploration of the brand’s visual language through graphic design, collage, and the image of a person in motion. Living lines from sketches, blurred silhouettes, and natural details create a feeling of freedom and subtle ambiguity.
The color palette is built upon milky, black, and warm earth tones. Individual sketches incorporate delicate colored lines that lend lightness to the figures.
The brand’s heroine is a child. Her image blends softness with independence: she favors free-flowing silhouettes, naturalism, and the freedom to remain authentic. She is sensitive and thoughtful, yet confidently moves toward the world.
A SERIES OF ORIGINAL POSTCARDS
Original size 2718x1694
