An original illustrated parable about freedom of expression, individuality, and the human drive to meet others' expectations.The main character is a giant who tries to grow «properly» by following a detailed instruction manual. This manual dictates who he should be, how much space he is allowed to take up, and which boundaries he must not cross. But the more the giant tries to conform to established norms, the more constricted the world around him becomes.Gradually, the protagonist realizes that the limitations exist not only around him but within himself as well—he has become so accustomed to following rules that he fears charting his own course.

The giant acts as a metaphor for a person whose individuality does not fit within preset boundaries. His height symbolizes not physical superiority over others, but personal development, inner freedom, and the ability to define one’s own path autonomously. The instruction manual, conversely, embodies social norms, external expectations, imposed standards, and internal constraints that a person gradually begins to perceive as their own. The core paradox of the story is that the instruction manual, designed to promote proper growth, actually impedes the hero’s development.

At the core of the project is the conflict between individuality and the system of social expectations. Throughout life, a person confronts numerous ideas about who they ought to be: how to look, behave, think, what to achieve, and what qualities to display to others. The drive to meet these expectations can lead to the suppression of one’s own desires, a fear of standing out, making mistakes, or expressing oneself. The book pays special attention to how external constraints gradually become internalized. A person can become so accustomed to established rules that they continue to follow them even without direct pressure. However, the book does not pit personal freedom against all rules. Instead, it prompts reflection on the moment when helpful norms transform into limitations, and the desire to conform begins to impede personal development.

Teens Aged 13 to 17An audience in the process of forming their own identity, confronting the pressure of peers, family, and societal expectations. Through the giant’s story, teens can explore their own experiences: the fear of being different, the desire to conform to norms, and the drive for independence.Adults Aged 18 and OlderAn audience grappling with social roles, professional demands, and the necessity of aligning with others' definitions of success and a 'proper' life. The giant’s attempts to conform to the instructions become a metaphor for the internal limitations that adults often impose upon themselves.

The Project’s Key Feature is the use of the instruction manual format not just as a narrative element, but as the organizing principle for the entire publication. The book exists in two genres simultaneously: externally, it resembles a practical guide complete with rules, diagrams, and recommendations, but it gradually transforms into a story about the impossibility of subjecting individuality to a universal algorithm.The contradiction between the text and the image adds extra expressive depth. While the instructions demand order, the illustrations demonstrate the impossibility of following them literally.Absurdity, exaggeration, and visual humor allow the exploration of complex social and psychological issues without direct didacticism. The reader doesn’t just observe the protagonist’s changes; they experience them through the transformation of the composition, typography, and the very structure of the book’s space.