01 // PROBLEM
There is a vast amount of interior design solutions, trends, materials, and visual content available today. New ideas, collections, and projects emerge constantly, and social media generates a relentless stream of references daily. It becomes difficult to keep track of it all, to compare it, and to understand which trends genuinely deserve attention.However, a beautiful visual image doesn’t always explain:
— «Why did a specific solution become popular?»
— «Where did the trend originate?»
— «How relevant is it today?»
— «How long might it remain in demand?»
Often, an inspiring reference lacks information about the materials, functionality, and real-world application possibilities.As a result, a person is overwhelmed by a massive amount of visual data, making it harder to distinguish truly relevant and useful solutions from fleeting trends or merely popular content. This creates a need not just to look at beautiful interiors, but to understand what lies behind them.
TOO MUCH. NOT ENOUGH.
02 // OBJECTIVE
IN/TERIOR helps you navigate contemporary interior spaces with ease—distinguishing truly relevant trends from passing fads and understanding how new ideas, materials, and techniques can be applied in real-life interiors.The media collects and structures timely design information, transforming a massive flow of visual content into comprehensible and valuable data.After viewing the material, the user should not just learn about a new trend, but also grasp its context, evaluate its relevance, and decide whether or not to incorporate the idea into their own space.
03 // THEME
Segment — Interior Design
Niche Topic — Current Trends
IN/TERIOR — media about contemporary interior design and the search for new solutions. It focuses on current trends, novel approaches, and the evolving ways we perceive and utilize space.
INTERIOR INVESTIGATES:
04 // HOW IN/TERIOR WORKS
IN/TERIOR doesn’t just gather interior design trends—it dissects them. We track new solutions, investigate their origins and context, identify relevant design development courses, and explain them in clear, accessible language.
We examine every idea not only as a beautiful visual technique but also through the lens of materials, function, and potential application in real space.
What’s Happening in Interior Design Right Now—And Why
05 // COMPETITORS AND THEIR ANALYSIS
01 // DEZEEN
Dezeen — an international online media outlet focused on contemporary architecture and design. The publication covers relevant projects, events, and developments in the fields of architecture, interior design, and product design.Competitor: DirectPlatform: Website, social media, and email newsletterCore Content: Editorial articles, professional photography, visualizations, and video contentTone of voice: Professional and editorial
Difference from IN/TERIOR:
— Dezeen functions as a broad professional media outlet, covering everything from architecture and product design to interiors and new products. IN/TERIOR tends to occupy a narrower niche—not just reporting on new projects, but curating recurring trends and illustrating their evolution in one place.
02 // PINTEREST
Pinterest — a visual platform for discovering, viewing, and saving ideas. Users create themed boards, save materials they like, and receive personalized recommendations based on their interests. The platform emphasizes visual search and interaction with imagery.Competitor: IndirectPlatform: Website and mobile applicationCore Content: Photographs, interior images, collages, and visual mood boardsTone of voice: Simple and inspiring
Difference from IN/TERIOR:
— Pinterest aggregates a large volume of disparate visual materials, whereas IN/TERIOR curates current interior trends, structures them, and explains what is becoming popular and why.
03 // ARCHDAILY
ArchDaily — a major international platform primarily focused on architectural projects and the professional community. The site features projects, news, articles, and materials related to architecture and design. In addition to architectural projects, the platform has a dedicated section for interiors, though these trends are not ArchDaily’s main specialization currently.Competitor: potentialPlatform: website, social media, and email newsletterCore Content: architectural projects, photos of realized buildings, blueprints, and visualizationsTone of voice: informative, professional, and editorial
Difference from IN/TERIOR:
-IN/TERIOR is built around interior trends—their discovery, analysis, and explanation. ArchDaily covers a broader architectural scope, so competition with IN/TERIOR will be partial, but it could become a direct competitor as its interior trend content develops.
06 // DISTRIBUTION CHANNEL
Main platform — Telegram Channel
This is where the main IN/TERIOR content appears: analyses of interior trends, news, analytical materials, collections, and short observations.
Telegram allows for the combination of text, photos, cards, polls, and discussions, making it the primary space for engaging with the audience.
Additional Platforms — VK and Yandex.Zen