Design that grows from one clear idea
Ilia Bunich is a graphic and brand designer. Branding, illustration and typography for businesses in hospitality, tech, fashion and more.
Problem
In a crowded market, brands start to look the same: the same templates, the same seasonal clichés, the same safe choices.
Approach
01 Research. I study the business, its market and its people.02 Idea. I reduce what I find to one clear concept.03 System. I turn it into visuals your team can keep using.
Case 01: Paper Moon campaign for ABC Coffee Roasters
Context. ABC Coffee Roasters is a coffee company built on minimalism, craft and care for the guest. In winter, coffee shops compete with loud festive campaigns, and the season turns hectic and rushed.Problem. Winter is when every coffee shop says the same festive things. ABC needed a season that felt magical but stayed true to its quiet, minimal brand.Idea. While everyone rushes, some choose the ritual of a quiet winter.Solution. Paper Moon turns winter into a quiet fairy tale. The illustrations build a calm world around ABC’s seasonal rituals: an invitation to slow down rather than rush.This world unfolds across cups, menus, windows, packaging and social media, so guests meet the same quiet story at every point of their visit.
Graphic design & illustration: Ilia Bunich. Creative direction: Sonya Gabr.
Case 02: Brand Identity for ViTools
Context. ViTools is a startup building a tool management app for construction and field teams. On a construction site, tools are spread across crews and locations, and ViTools helps keep track of what is where.Problem. Construction crews trust heavy, reliable tools. A digital product for them had to feel just as solid while staying simple enough to use on site.Idea. Structure as a form of care.Solution. The identity treats order as care: a well-organised system is how you look after people and their tools. A single module repeats into a pattern, like a tidy tool set, and a calm palette with one bright accent balances reliability and ease.The system runs through the landing page and the app interface, corporate documentation and merchandise.
Brand identity & web: Ilia Bunich. Product development: Ekaterina Emelyanova, Ilya Sheyman, Oleg Grishanin, Denis Gubarev.
Case 03: Identity for Dream & Drama
