Media: The Zen Channel «Art in Simple Words.» Format: 5–7 minute articles + visual cards. 3 publications per week. Topic: Art and design in everyday life (signs, memes, packaging, interfaces, paintings). Not about museums, but about what surrounds us. Goal: To break down the barrier of «I don’t understand art» for people aged 18–35. AI Role: AI acts as a «smart assistant» that speeds up routine tasks (fact-finding, drafting, generating illustrations), but it does not write the final text.

• Yandex Wordstat—keyword frequency search («how to understand art, ” „why is it expensive“). • AnswerThePublic—audience query research (what questions people are asking). • LiveDune—competitor analysis (which posts perform the best).

• Museum Databases (Hermitage, Tretyakov Gallery, MoMA) — for searching paintings and facts about them. • Auction Services (Artsy, Sotheby’s) — for art pricing data. • Design Services (Behance, Pinterest) — for finding examples of signage, packaging, and interfaces. • Encyclopedias (Wikipedia, ArtHive) — for historical context.

• Stock sites (Unsplash, Pexels) — for background photography. • Screenshots (manually captured) — for interface breakdowns and memes.

• Fact Sourcing and Parsing: AI gathers the painting’s history, dates, artist names, and auction prices. • Text Draft: A neural network (e.g., ChatGPT/Claude) structures the article based on my prompt. • Visual Generation: Midjourney/DALL-E creates cover images for articles (such as an abstract image based on a meme or a sign) or backgrounds for cards. • SEO Optimization: AI selects titles based on queries from Wordstat and checks the text for «keyword stuffing» (overuse of keywords). • Automated Posting: The delayed posting schedule publishes the finished content at the appropriate time.

• Topic and Angle Selection: Deciding what we are covering today. • Final Text Drafting (Tone of Voice): Rewriting the AI draft. Adding personal observations. • Factual Verification (Fact-Checking): Checking facts to prevent inaccurate data (especially regarding prices and history) from being included in the article. • Visual Assembly: Selecting final images, overlaying text onto cards, and taking screenshots. • Community Engagement: Responding to comments on Zen and interacting with the audience.

(Prompt for AI Assistant) «You are an art critic. Find 5 facts about [painting/logo]. List: year of creation, artist, history of creation, and most importantly—why this object is considered significant (or why it is expensive). Write only facts, no fluff. Provide source links.»

(Text Prompt) «Write a draft article on the topic [Topic]. Structure: 1. Introduction (why this is interesting). 2. 3 key facts. 3. Why it looks this way (visual analysis). 4. How much it costs. 5. Conclusion. Write in plain language, but do not use the words „obviously“ or „as is known.“ Do not write the final text—give me the theses and the structure.»

(Image Generation Prompt)“Generate an illustration for a design article. Style: contemporary minimalism, bright accents, no text. Subject: [article topic]. The image should look like a cover for a popular media publication, not a stock photo.»

(SEO Prompt) «Generate 10 headline options for an article on [topic]. Use the keywords „how to understand“ and „why it’s worth“. The headlines must evoke curiosity without being clickbait. Length — up to 70 characters.»