HYD is a skincare brand inspired by the aesthetics of sirens, brutalism, and the beauty of imperfection.
The brand seeks to create a sense of connection with nature for the individual. The packaging is designed in the aesthetic of shattered glass, within whose reflections human features and hair can be discerned.
The name HYD originates from the Old English word hȳd, meaning the «skin» or «hide» of a person or animal. This root led to the modern English word «hide,» as well as the verb «hide,» originally associated with the meaning of «to cover with skin.»
Original size 3333x1875
Original size 3200x1800
Original size 3200x1800
Original size 3200x1800
Original size 3200x1800
Original size 3200x1800
Original size 3200x1800
Original size 3200x1800
Original size 3200x1800
Original size 3200x1800
Original size 3200x1800