The Design Laboratory has developed the design and layout of the HSE report ‘Third mission 2021’. The previous report 'Third Mission 2020’ was as well prepared by the Design Laboratory. It became the first report on the implementation of the social mission issued by a Russian higher educational institution.
The report is intended to reflect the extent of the integration of the sustained development principles into the HSE activities through the collaboration with business, state, NGOs and local communities. One of its aims is to show using the HSE experience how the implementation of the sustainable development goals (SDGs) assist the universities to orient and build their activities exerting a strong social, economic and ecological impact on the civil society, state, world and an individual.
17 SDGs are the 17 activities directions that implement the HSE potential as a responsible university involved not only into local/state, but also a global agenda and bringing up conscious active individuals.
The visual code of the report is made in the magazine layout style: the large typographics and strong verbal ‘entrances’ into each book section were used. The two-page opening typographics with the traditional color-coding taken from the UN SDGs system was another design solution.
The designers intentionally used the accidental font with sharp and flexible character PP Right Gothic developed by the Canadian Fonts Studio Pangram Pangram that allowed the team developing the report’s concept and design for free.