«MAN LEBT NUR EINMAL»
«WE ONLY LIVE ONCE»
Trekking under the Swiss sun.
The scent of fallen leaves.
Memories of friends.
Someone says: «I want to stay here forever!»
But:
We don’t know which moments will become memories until we pack our backpacks and set off on our journey.
HIKE THRU exists to give you energy and share these memories with you.
Because someday you will remember more than just the taste.
You will remember who you were with.
You will remember what you brought on the trip.
You will remember how long you stayed there.
You will remember how you felt.
THIS
Identities
Minimalist yet textural. A restrained palette allows objects and works of art to remain the focal point.
Visual Language
Each protein bar is connected to a specific trail based on its complexity: from the background and symbols on the packaging to the exact sugar content in the bar itself.
