Market crossing

The situation of the cross-border network has its own Market brand, which includes more than 1,550 products and 8 food sub-lines! The magnitude and scope of each category are enormous. So the company as part of the «All for You! As for herself,» she launched the Marquet rebranding process to continue to inspire supermarket guests, to give them positive emotions during routine food shopping. The challenge before us was to update the design system of one of the most famous brand brands of our own. It was necessary to develop a new and flexible visual style to ensure recognition and user-friendly navigation among products, as well as to emphasize their quality. We conducted a series of preliminary studies, selected visual codes, and tested different concepts to achieve the desired result together with the Crosspoint team. We have also focused on working with neuronets, which have enabled such a large number of food lenses to be effectively developed. Through them, we have been able to achieve an extraordinary variety of invoices for the brand symbol «Market» — «clover». It has become not only a key visual element unique to each product, but has also been adapted to all packaging formats. The design system includes a uniform layout of the logo, product name and key brand characteristics (RTB). We have also made each commodity category more appetizing by adding a bright and reminiscent description, such as «cheese,» «spaghetti tress» and «picant cheese». The result was a unique, bright and relevant design. We appreciate the high level of engagement at all stages of the project. Through joint efforts, we have been able to carry out such a complex and unusual project!