«IPADKID» — a brand dedicated to combating gadget dependence. We create items that encourage children to naturally step away from the screen.
The term «iPaddyKid» often sounds like an accusation: kids are on a tablet, and the parents are to blame. However, usually, the child is simply picking the most interesting thing from what was offered. The goal is not to take things away or scold, but to make sure that something equally engaging can be found in the real world.
Compared to the bright digital world, reality can seem dull, and parents don’t always have the energy or time to come up with activities for their kids. «iPaddyKid» offers ideas for quality time with your child.
Users and Product
We developed several categories for these bearers:
Quests and Games — sets of assignments or materials for fun family activities. For example, a child draws a specific action from a deck of cards and performs it. Alternatively, they receive a series of tasks and complete the entire chain, like a quest from a game, but in the real world. Badges — a series of reward icons for completing specific activities. Badges can be transformed into stickers, standalone icons, or patches for clothing. Merchandise — supplementary products. For example, painting smocks or new clothes to wear while going out with parents!
Space and Promotion
The Design Process and Generative Model Usage
I developed the concept based on the old project using the generative model Claude.ai. It helped me structure the idea, the material, and brainstorm specific categories of objects that could be featured as carriers within the brand.
After developing the concept, I asked Claude to generate a color palette and come up with logo ideas.
For the final logo, I settled on a minimalist icon that replicates the shape of an iPad or phone in mid-leap, symbolizing the transition from the digital world to reality.
Following the logo, I asked it to generate a series of icons for my product categories and reward badges, all in SVG format, maintaining the same style.
For the next stage, I created a mood board for the project—using the selected images to move into mock-up generation. For the aesthetic, I curated calm yet vibrant filmic images that would convey the brand’s cheerful tone.
I generated all the images for the project using the AI tool Chat GPT. The mock-up creation process followed these steps: I upload a reference image > I ask it to generate a specific outcome based on that image > I ask Chat GPT, in the style of the generated image, to create something else.
Prompts:1. Based on the attached photo, generate a white A4 digital banner in a clean, bright urban space. Without unnecessary noise or details. Photorealistic.2. I have attached references for the space and the processing style that must be maintained in the final generations. I need to generate a simple space in gray/blue/white/orange tones—an information stand with small sofas, 16:9. Photorealistic, natural lighting, minimalist modern decor.3. In the previously generated space, show a close-up of a smiling boy in a blue t-shirt. The boy is holding a pure white bag.4. Based on the previously generated image, create a close-up of a child’s feet in white socks. The child is wearing white sneakers and lifting their heels, under which a children’s toy is located. White background without unnecessary details. Studio shot.5. Using the attached image as an example, generate a composition: a dark-haired boy without a cap, wearing blue jeans, an orange t-shirt, and a white apron that is only slightly stained with paint and colored pencils, standing against a white wall decorated with children’s drawings.6. Based on the style of the previously generated image, create a photorealistic composition of a mother and two children sitting on a sofa against a white wall. The mother is holding spread-out cards (the card design should match the attached image 2). The children are taking one card from the deck. One child is wearing a blue striped sweater, and the other is wearing an orange one. Photorealistic, clean composition.7. Based on the previously generated images and the attached set of icons, generate a photograph of a smiling girl with long light hair wearing a blue collared shirt. White background, studio shot. Stickers shaped like the attached icons are placed on the girl’s face.
- I have attached a set of icons. Generate a white t-shirt on an orange background. This t-shirt should feature patches designed in the style of my icons. Photorealistic, natural lighting, close-up on the icons.9. Based on the previously generated image of the girl with face stickers, create a photograph of a girl wearing a white and blue baseball cap. The girl should be smiling and holding an empty white rectangular box above her head.10. In the style of the previously processed images, generate a top-down photograph of a child aged 9–10. The child is sitting on the floor, looking up at the camera. Next to them are an open white box and materials for drawing, collage, and so on. The entire color palette must consist of white, blue, and red. White floor and background, studio shoot.
I processed and enhanced the quality of the resulting images using Nana Banana within Figma. I placed the designs onto the mockups there as well.
