FRHT is a Russian lifestyle apparel brand established in Moscow in 2021. Drawing inspiration from various subcultures, the brand merges elements of streetwear with vibrant graphics and bespoke design. All collections are developed individually by the FRHT team (one of the brand’s designers is Daniil Obyukhov, a 2024 graduate of the HSE Art and Design School Master’s program) and are manufactured in its own production facility in Russia.
«Beyond creating a stylish and high-quality product, our goal is to share our unique aesthetic—to show the world our ideals and standards of knowledge. The core of our brand philosophy is the idea of a constant pursuit of perfection and continuous growth.»
Information from the brand’s website
Livin' Large, 2023 // Source: brand website
Timeline
2021 • Founding of the FRHT brand in Moscow as a premium lifestyle brand.
2023 • Presentation of the Race Club collection, which merges motorsport heritage with the world of street fashion.
2024 • Release of the Humble outerwear collection, including an oversized puffer jacket.
2025 • Presentation of the Shades collection, featuring minimalist design in neutral tones, alongside a special Masters of Horror line inspired by cult horror films and vintage graphics.
«We support a lifestyle that encourages people to embrace their individuality and seize every opportunity with unwavering enthusiasm. We want our brand’s experience and products to inspire others to create a better future.»
Information from the brand’s website
Masters of Horror, 2025 // Source: brand website
Main Collections
Base, 2022 A foundational collection featuring trousers, shorts, t-shirts, and other essential wardrobe staples.
Race Club, 2023 The standout pieces of this collection were track jackets and pants designed in a racing uniform style, merging motorsports heritage with street fashion elements. The collection utilizes dense natural materials, oversized silhouettes, and signature prints.
Livin' Large, 2023 T-shirts, sweatshirts, and hoodies featuring accent prints and graphics. The pieces are offered in a variety of colorways, including black, pink, ruby, and other shades.
Shades, ss2025 A collection defined by minimalist design in neutral tones. The apparel is crafted for a versatile urban wardrobe, characterized by its clean lines and precise fit.
Masters of Horror, 2025 A special line within the ss2025 collection, inspired by the aesthetics of classic horror films, vintage culture, and the spirit of old-school Memphis rap. The line includes sweatshirts, t-shirts, zip-up hoodies, and bomber jackets with leather sleeves.
«The main source of inspiration for the collection was the aesthetics of automotive culture—numerous sponsor logos and elements of racers’ gear. Stylized silhouettes and motifs run through the entire line, reinterpreting the thrill of competition on the track.»
About the Race Club collection. Information from the brand’s website
Race Club, 2023 // Source: brand website
Media Mentions
Base Collection // Source: brand website
Contact
Race Club, 2023 // Source: Brand website