FLARE — a color festival held in nature, away from the hustle and bustle of the city. It is a large-scale event that transforms space and helps people finally see what they hadn’t noticed—an entire world.
Rebranding
Using Claude AI, I created a new metaphor for the project.
A New Metaphor—A Temporary Constellation
Every person is a unique star; every flicker is part of a collective story.
For one night, strangers unite into a living constellation of light, emotion, and chance encounters.
It exists only in the here and now—born from the presence of people and fading with the last lights of the festival.
Using ChatGPT, I generated the foundation of the brand style guide: the logo, corporate colors, font pairing, and graphic elements.
Logo
Prompt:Create an experimental typographic logo that spells out the word «FLARE.» Design five original uppercase letters featuring elongated, fluid, and flowing forms. Each letter should possess smooth, irregular, organically distorted contours, rounded extensions, and a subtle asymmetry. The letterforms should evoke a sense of fluidity—as if slightly melted—while remaining clearly recognizable and legible.
Use thin, continuous, monolinear outlines with a consistent stroke weight. Each letter must consist of a single, fully closed contour with no breaks or disconnected segments. The design should be an outline-only form with no internal fill. The contours should be colored #710C2B and set against a pure white background. The logo should have a wide, horizontal orientation, with the five large letters positioned close together, featuring balanced spacing, consistent visual height, and elegant, fluid proportions.Prompt:Swap the colors: make the background burgundy and the letters white.
Color Palette
Colors for the identity were found using Chat GPT, and I precisely determined their codes in Adobe Color for subsequent work and created the color palette.
Typeface Pair
Graphic Elements
Prompt:Create a neat, symmetrical, ornamental graphic element.
An elegant horizontal composition featuring a central star with long white rays, surrounded by four-pointed, octagonal-style stars. On either side, incorporate smooth, irregular, organic lines accompanied by flowing waves; these should be symmetrical on both sides, extending outward from the central star. Place small diamonds and circles above the central star and below the main structure. Colors: #710C2B on a pure white background. Use flat, solid colors—no gradients, textures, or shadows.
No text, no additional decorative elements, and no 3D effects.
