Our project involved developing a corporate identity for the ZSD’s social media presence. We created a visual language that reads as an official and reliable source of information within a newsfeed while maintaining a modern aesthetic.
Task: Develop a recognizable, contemporary, and functional visual style for the social media platforms of a major transportation infrastructure organization.
What we did: We created templates for posts and Stories, a profile header, and a logo; we adapted the brand colors and typography; and we established guidelines for style usage.

Original size 1920x1080

Original size 1920x1080
Квадратные карточки:


Square Cards:


Истории:



Horizontal Card:
Логотипы:




Аватарка и шапка профиля:






