The project is based on the brand identity I previously developed for the travel agency iS, which specializes in rainy season travel. The brand concept is built around the idea of slowing down, tranquility, and escaping the hustle and bustle of everyday life. Rain is perceived not as an obstacle, but as an intrinsic part of the atmosphere that helps one relax and reboot.
Modification by AI
During the project, I utilized the ChatGPT neural network (OpenAI) based on the GPT-6 model to develop visual identity solutions for the travel agency iS. Artificial intelligence served as a tool for image generation, creating realistic mockups, exploring diverse compositional solutions, and adapting the brand’s graphics across various touchpoints.
The foundation for the neural network’s work was the previously developed brand identity of the travel agency iS, which specializes in rainy-season travel. The brand concept is built around the idea of deceleration, solitude, and respite from daily hustle—where rain is perceived not as an obstacle, but as a natural element of the journey, cultivating an atmosphere of calm and quiet.
When creating the visual materials, the AI relied on key elements of the brand identity: a cool blue-gray color palette, smooth lines, imagery of water, rain, and fog, minimalist graphics, and the signature Manrope typography. Special attention was paid to conveying the brand’s characteristic mood through lighting, color, textures, natural surroundings, and the overall composition of the images. The neural network was used to generate visualizations of brand carriers in various conditions and perspectives, demonstrating how the identity can exist in a real-world setting. The main objective of using the AI was to maintain brand recognition, develop its visual language, and form a cohesive system of imagery unified by a shared aesthetic—the atmosphere of rainy journeys and the philosophy of mindful rest.
Prompt:
create a simple minimalist logo for a travel brand called «iS,» focused on relaxation, solitude, and peaceful escapes. Use thin, elegant, flowing curved lines forming the letters «iS,» inspired by water and raindrops. Use soft, muted blue-gray colors, a misty light blue background, clean and modern design, no shadows, no extra text.
Determined using Adobe Color
Determined using MyFonts
Brand Identity
Poster Series
Create 3 minimalist posters for the travel agency «iS,» adhering to its signature visual identity. Use the Manrope font, a muted blue-gray color palette, rain-inspired visuals, elegant typography, and the «iS» logo. The design should be clean and modern.
