Original size 977x260
Concept
i-brag—clothing brand inspired by the American Old West and the culture of its inhabitants: an embodiment of individuality and the pursuit of a better life.
The inaugural collection will explore the classic Western genre, drawing its visual components from the initial design development process.
Original size 732x330
— a brand in the middle-up segment (the bridge between streetwear and luxury) — positions itself as a club for the interested — speaks a language built around Western aesthetics — oriented toward conveying a sense of belonging — clothes are displayed museum-like
Original size 800x169
i-brag is a deliberately closed brand that communicates its own aesthetic not only through products but also through retail spaces. You can only purchase it in the offline boutique—or online.
Original size 1136x307
Analytics
My analysis suggests that creating a conceptual brand imbued with meaning is a relevant strategy and has the potential to be competitive in the local market.
Competitor analysis indicates that the niche for conceptual and innovative brands in Russia is only just beginning to evolve, while there is a prevailing trend of mirroring foreign brands and adapting them for the local consumer.
Original size 1310x314
Trends
vibes instead of microtrends / accessories everywhere / creative reinterpretation of classics / interest in history and tradition
Original size 839x200
Tags
western / expression / sentimentality / bonding / adaptation / masculine archetypes
Original size 1796x425
Naming
Ibragimova — surname used as a title / «to brag» (Eng.) — to boast, a verb often used in reference to cowboys comparing their horses or outfits
Slogan
«FOR THOSE WHO ARE PLANNING TO HIT THE ROAD AGAIN»
Branding
Original size 3500x494
Original size 2431x164
Original size 2502x831
Textures
Original size 3068x1097