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Longread translated automatically

The starting point for this project was Anna Delvey and her story of fraudulent schemes. In contemporary society, visual status markers have become the primary tool for social navigation. Clothing functions as a pass—it determines whether a person will be accepted in a given environment, taken seriously, or remain unnoticed. The external is increasingly replacing the internal, and the convincing nature of a simulation is becoming more important than authenticity. In my project, I address the phenomenon of social mimicry through clothing—schemes where a person adopts someone else’s status through costume, mannerisms, and visual codes to achieve goals.

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FAKE IT TILL YOU MAKE IT
Project created at 16.09.2026