Concept
Fairy Armor — clothing for those who transform their vulnerability into strength.
The brand explores the contradiction between tenderness and defense, fantasy and reality, fragility and aggression. At the core of Fairy Armor is the idea of the modern «fairy, ” who no longer lives in a fairy-tale forest. She exists in the city, facing pressure, expectations, external gazes, and the constant need to defend herself.
But her armor does not look like armor.
FAIRY ARMOR — WEAR YOUR SOFTNESS AS ARMOR.
Photos are taken from my old academic project, Fairy Armor.
Identity
Logo
To start, I turned to ChatGPT, and together we developed the brand concept and generated logo options that would reflect it.
Generate logo concepts for the Fairy Armor clothing brand.
Color Palette
After generating logo concepts, I used Adobe Color to define the visual identity’s color palette.
Typefaces
Then, using whatthefont, I selected the closest available typeface.
Merch | Carriers
AI-Generated Products
Space | Workshop
Process Overview: Working with Neural Networks