GREEN PART — a brand of frozen vegetable mixes based on the «Harvard Plate» concept, which dictates that half of any meal should consist of vegetables for a healthy balance.
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To ensure the idea was instantly recognizable, the decision was made to use an unconventional form factor for this category—a container shaped like a half-plate.
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Additionally, the main series has been supplemented with alternative portion sizes (¼, 1/1) to accommodate different consumer needs for added convenience.
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