About the project
Tea 89 is a tea network dedicated to the journey to Russia. Each month, tea produces a collection of beverages inspired by the nature and customs of a given region. Learn the tea traditions of every region and travel through Russia virtually.
Reference to original project: https://portfolio.hse.ru/Project 213631 https://hsedesign.ru/project/a85b87caf65b453b322b8c8039585a
Supplementing the project with the use of generational networks
Tea 89. The sticks are a new collection of merch: teddy toys that represent the regions of Russia.
The idea is based on the slammer: «Take the teddy for tea.» The word «slut» in modern slang often refers to a pleasant bonus, as well as the word very similar to the word «slutty».
Andentics
It’s a logo. == sync, corrected by elderman == @elder_man
Various models were used to create the logo: Midjourney, Leonardo AI, ReCraft. However, the Ideogram model was the most successful in creating an interesting and beautiful logo. The Ideogram generation option is presented in the presentation.
The image of the logo was expanded by the Upscayl neuronet. This program expands the image for the different scenarios of the model: photography, art, vector image, etc. One of its features is local computation. It’s convenient if there’s no Internet, but it could be a problem for low-productivity computers.
The text was recognized with the help of WhatFontis and Google Fons. The color palette is generated by Adobe Color.
Prompt: logotype for a stuffed toys store, where toys represent different regions of Russia. Use modern style, pink and green colours «89. Plushies» is written below the logo in one line, use ink-like fonts, indie weird style
Products
Mascot is one of the components of the brand’s overall idenics, as well as a great strategist point for the creation of the merch.
Mascot from the original project
Chapi (playing the words «to drink») is a non-seat bathing suite. He travels through Russia, studying the traditions and customs of different nations, and will be happy to share his knowledge of tea and with you.
The design of a soft mascot toy done at Midjourney
The Character Reference function with a weight of 40 (-cref 40) was used to create a soft mascot toy. It’s funny that Midjourney recognized the mascot as a cat. Therefore, the word «cat» was added to the final balance.
It helps to clear output images of unnecessary objects. A negative or zero weight is attached to the said objects in the negative balance so that they do not influence the output of the association. In midjourney, the negative impact is caused by the function --no. This function was used to make the background neutral and devoid of detail.
The original image had a ratio of sides 5:6 (--ar 5:6). For the presentation, it was decided to «grow up» the picture with the uncrop function provided by the model <a href="https://www.pixelcut.ai/t/uncrop>pixelcut AI.
As a reference style (style reference / --sref) was used Photo soft toy of the popular Makeship store. Style reference weight: 5. Image source
Prompt
the front photo of modern trendy Fluffy plush toy in style of makeship plushies of cat-like creature with lime vivd soft fur with big huge head and small chibi body whearing red cartoony stylized hawaiian shirt and big stylized self-made brown toy traveling backpack with a lot of stitches in style of children’s stuffed toy sitting on floor and looking into camera, captured with a Canon camera using 85 mm lens, plain pastel-pink backgroung with no details, soft lights, product photo style, vivid colours, hyperrealistic photo, green and pink colours mostly, dreamy, 8K, photo is captured by Filippo Minelli --no background --weird 400 --cref 40 --sref 5 --ar 5:6
The design of soft toys symbolizing different regions was further developed.
Leningrad region // Tartarstan (Winged Bar). Midjourney
The image of the cat’s soft toy was then used as a reference to style, so that later toys would be carried out in the same style. Style Refrension