The House of Truth is a new cultural space in Moscow based on the site of the newspaper Truth, whose restoration is planned in the future.
==History==The brand style is based on the architecture features of the newspaper ' laquo; Truth ' raquo; and the structure of the building built space. Thus, the logo reflects not only the visual features of a house made of lines and having an extended shape, but and functional: the sign resembles a stack of papers, a also the array of headlines and the basic text in the report that sends to stories and the original destination of & laquao; The House of Truth»
We’re not we could not understand the history of the building and that’s courage, with which it was called: cultural space shows and shapes the true notion of art exactly so just as the publisher once broadcasts exclusively true news to people.
Our brand style is — it’s true and nothing but truth, and it’s highlighted by the irony copiing that is attractive to young people, a also restraint and sharpness that reflects the older segment of the audience
Each host — is such a an independent message as well as a thematic column in a newspaper. We’re saying to the audience in word: visiting cultural space, and you’re using our products, you’re going to get closer to the truth, for example, is reflected in pencils, which you’re going to stagger; you’re going to get closer to true.
