Lumen — a beach club with water access, operating in both daytime and nighttime formats. During the day, the space functions as a relaxing beach; in the evening, it transforms into a site for observing bioluminescence. It maintains a limited capacity, zoned areas, and opportunities for water interaction.
The key visual element of LUMEN is bioluminescence-inspired glowing points. In this new project, I wanted to translate this graphic into product design to create a lamp that responds to touch with a soft glow.
Description
elva — a brand of portable lanterns inspired by bioluminescence. They react to touch with a soft glow, mimicking how water illuminates from human movement. The rounded shapes and semi-transparent materials convey a sense of tranquility and closeness to nature.
Identity
The logo and business documentation were generated in ChatGPT; the color palette was defined in Adobe Color, and the typeface is WhatFontis.
Create a minimalist logo for «elva, ” a portable lighting brand inspired by bioluminescence. Use bold, lowercase ivory lettering and an abstract cyan symbol of light spreading from a touch point. Solid black background, clean shapes, 16:9 format.
Create a realistic mockup of two ELVA business cards: a black front featuring an ivory logo and a cyan symbol, and an ivory back with minimal black typography and blue organic graphics. Place them at a slight angle on a dark textured surface. Use soft studio lighting, emphasize tactile paper texture, and render in a 16:9 format.
Create a realistic overhead mockup of ELVA branded stationery: a folder, letterhead, product specification sheet, and envelope. Use ivory paper, a black folder, cyan graphics, and the ELVA logo. Arrange all items straight with even spacing on a dark textured background. Soft lighting, 16:9 format.
Product Image
Products created using ChatGPT
Create a photorealistic collection of three portable lamps inspired by bioluminescence. Use rounded organic shapes, transparent glass-like shells, and flowing opalescent layers inside. Two lamps should be low and sculptural, while the middle one is tall and teardrop-shaped. Feature soft cyan and warm ivory light, a dark studio background, subtle reflections, and no logos. Use a 16:9 format.
Promotional Materials
Create three coordinated ELVA promotional posters displayed side by side on a black background, 16:9. Use ivory and pale-blue poster backgrounds, bold black typography, and the original ELVA logo. Feature a cropped close-up of the pebble lamp, a tall teardrop lamp on a pedestal, and a rounded wave-shaped lamp. Add the headlines «Light, in its softest form, ” „Meet your evening, ” and „Made for slow moments.“ Realistic translucent materials, soft daylight, and delicate blue reflections.
Key Visual
Create a photorealistic nighttime city scene featuring a massive vertical ELVA billboard towering over traffic. Include a tall, glass-like lamp glowing cyan, seemingly activated by a fingertip touch. Use the original ELVA logo, blue graphics, and the headline «Light begins with you.» The advertisement should have a black background with ivory typography, set in a wide 16:9 composition.
Create a realistic overhead mockup of an open magazine featuring an ELVA advertisement. Show hands holding a translucent lamp with flowing blue layers on the right page. Place the original ELVA logo, cyan graphics, and the headline «Hold a little calm» on the left. Black background, ivory typography, 16:9.
