PINCH — a global cuisine sauce brand that reinterprets familiar flavors, turning a home-cooked meal into a culinary journey.
Original size 2600x1835
The form factor combines sauce and spices into one product: an integrated compartment in the lid allows you to adjust the richness and customize the flavor to individual preferences.
The visual language continues this mechanism. The graphics are based on traditional ornaments from the countries whose cuisines feature these sauces. On the packaging, these ornaments gradually break down into individual elements, transforming into the image of spices pouring from the lid and mixing with the sauce. Thus, the graphics become an extension of the product itself.
Original size 2600x1835
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Original size 2600x1835
Original size 2600x1835
Original size 2600x1835
Original size 2600x1835
Original size 2600x1835
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Original size 2600x1835
Original size 2600x1835
Original size 2600x1835
Original size 2600x1835
Original size 2600x1835
Original size 2600x1835
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