Original Project «INSIDE»
Inside is a perfume boutique where every fragrance is unique and inimitable. We offer bespoke perfumes, scent profiles that are individually curated for each client to help them feel more in harmony.
https://portfolio.hse.ru/Project/220057#
Rebranding with AI
I decided to rebrand the project with a more fantastical theme.
The project description was created using ChatGPT with the prompt: «Come up with a brand description for a perfume boutique named Inside, where every fragrance in this boutique is individually created for a specific person.»
In Inside, you will find a wide selection of exclusive fragrances, as well as the opportunity to create your own unique perfume under the guidance of experienced perfumers. Every visitor to this boutique will immerse themselves in a world of sophisticated scents and experience the influence of the art of perfumery.
Inside is not just a place to buy perfume—it is a place where true masterpieces are born, each one reflecting the character of its wearer. Entrust your scent to the specialists at Inside and discover how a fragrance can change your mood, boost your confidence, and accentuate your unique individuality.
Product
Images generated with Leonardo.Ai
prompt: create a 3D model of a perfume bottle; it should have an unusually smooth, liquid-drop-like shape, with a slightly dissipating colored aura around it. liquid containing small molecules should be poured into the bottle (1–4 photos)
prompt: create a 3D model of two perfume bottles; they should have an unusually smooth, liquid-drop-like shape, with a slightly dissipating colored aura around them. liquid should be poured into the bottles, featuring small molecules suspended in the liquid. The vials are placed on a store glass shelf (5–6 photos)
I used the first prompt to create the cover, adjusting the image size within the AI network.
Identity
Logo generated with Ideogram
prompt: make a minimalistic logo with smooth multicolored lines for a perfume brand named «inside»
Color palette created with Adobe Color
Font selected with What Font Is
Identity created using Leonardo.Ai
prompt: create a layout of printed products (paper, envelope, business cards) on a white background for a perfume brand named Inside. The text on the media is written in Justus roman font. The drawing on the layout features waves, shapeless drops, smooth lines, and translucent spheres in black, white, purple, pink, and blue.
Some elements of the generated image were refined in Adobe Illustrator. Additionally, a previously generated logo was incorporated using Adobe Illustrator.
Candles and diffusers generated with Leonardo.Ai
prom: a 3D image of a multi-colored glass shelf with scented candles and diffusers, each in an unusual, flowing form, containing pink, blue, and yellow glass spheres and molecules. The candles should be made of natural wax, perhaps, and the diffusers should have a simple, minimalistic design. The lighting should be neutral, soft, and warm, creating a cozy and inviting atmosphere.
Candles and Aromatic Diffusers
Bags generated using Leonardo.Ai
prom: a rectangular bag for a perfume store. The packaging is luminous and diffusing, with spheres and floating shapes painted on it in yellow, pink, blue, and purple. The packaging is on a glass, multicolored table
Exclusive bags inspired by a perfume boutique, created in collaboration with a clothing brand
Promotional Materials
I used Leonardo.Ai to generate the posters.
prompt: make a poster for the brand «inside» with a 3D visualization of two glass perfume bottles with a smooth, drop-like shape, similar to colored, scattering spheres flowing into one another. The vials are placed on a glass platform. Liquid is poured into the vials, and colored molecules are suspended in the liquid. The background is blurred, shining with white light.
The posters were refined in Illustrator: the brand’s font was added manually.
The Recraft neural network was used to create the mockup.
prompt: 3 rectangular posters looking straight at a bright street
Space
The exterior of the space was created using Leonardo.Ai
prompt: Create a three-dimensional 3D large perfume store building with the name «Inside,» made in Justus Roman Font in the city center. There are no other buildings nearby. The appearance is made of waves, shapeless droplets, and spheres of different shapes. The material is white, pink, orange, blue, purple, with glass windows. The building looks airy and unusual.
Interior created with Leonardo.Ai
prompt: «create a 3D model of the interior of a perfume store, the counter is made of shapeless glass of transparent, pink, blue, orange colors, soft flowing shapes, there are glass perfume bottles in the form of spheres and streamlined drops on the counter, glass spheres and cold diffusing light in the background (generated in photos 1 and 3)
prompt: „create a 3D model of the interior of a perfume store, the counter is made of shapeless glass of transparent, pink, blue, orange colors, soft flowing shapes, there are small glass perfume bottles in the form of spheres and streamlined drops on the counter, glass spheres, a large mirror and cold diffusing light in the background (generated in photos 2 and 4)“
