The project focuses on researching the color Alexandrite. During this study, a search and analysis of various objects featuring this shade were conducted, one of which formed the basis of the concept. This analysis allowed Alexandrite to be developed not merely as a color, but as a truly expressive medium that imparts its own character to the work.
Every story exists as part of a complex system of connections, memory, and meaning. Layering upon one another, human destinies form a single tapestry where the personal becomes communal, and an individual voice transforms into part of a grand narrative about time, experience, and mutual influence.
Campaign
Lookbook
CREDITS: Lookbook Photographer: @alinsmv Campaign Photographer: @pinckie0 Models: @nastsha_l & @novepale Makeup Artists: @darkviz & @novepale