Glitch — a portal, a fissure in reality through which you can glimpse another world where everything looks wonderfully strange, and even you are a little different. There, you can play, goof around, and try on different personas. Not to hide, but to view familiar things from a different perspective.
Coffee with notes of caramel, green apple, and mischief? Thought that was impossible?
The archetypes of the Fool and the Empress from the Tarot cards served as the starting point. These figures are rich in associations and visual symbolism. The Fool embodies the spirit of freedom—he calls for bravery, joy, self-belief, and embracing life. The Empress personifies creativity, nurturing, and abundance.
A pattern is assembled from four character shapes. Combinations of these shapes and colors are used for different coffee lines in the packaging.
Stickers with fun prompts engage visitors in play and suggest trying something new.
