Rebranding of Joint Stock Company «Zarubezhenergo-proekt»

«Zarubezenergo-Proekt» is one of the leading Russian engineering design institutes for power construction, holding a significant market share in Russia and actively working on international projects.

Starting in 2025, a new phase of development began for ZEP—the company became part of the State Corporation Rostec as a center for project competencies in power plant construction and modernization. In connection with this, a comprehensive brand transformation was carried out, reflecting the new strategy of Zarubezenergo-Proekt.

Based on comprehensive research and brand strategy, the Design Lab team has developed the brand’s visual and communication system, including the brand platform, positioning, EVP, and a new identity.