Objective: To develop a package for a five-street fast-preparation gauge for the B2C market. Decision: The concept is based on «Symbols of Taste», where each taste is not just a set of ingredients, but a self-image and mood.
The project is inspired by the structure of the element in the Mendeleev table, so each taste has a distinctive name, Picantia, Bavaria, Georgia, and others. The symbol of taste is unique flying, based on an analysis of the composition of each taste — spice, geographical references, and visual associations. Each marinade has its own symbol, name, description, degree of severity and recommendations for application. Taste symbols are designed to be collected, collected and compared, creating a sense of the uniqueness of each marinade.
The product is produced in sashe-pack format and is sold piece by piece or as part of the set. A separate box of perforation, a table of all symbols, and a set of preparations have been developed for sale in the kits.