As part of our collaboration with ABC Coffee Roasters, my task was to develop a unique visual identity without compromising the project’s minimalistic branding.To achieve this, I decided to utilize several illustrative styles: one for the ABC Kids division, a second for ABC Sound, and a temporary style specifically for the 2025/26 New Year holiday season (Paper Moon).The final output included announcement animations for each division. Concurrently, I also produced static designs for the winter season.
