velin — a bold brand of leather jackets for confident women.
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Original size 1700x1325
The concept is built upon a balance of tension: on one hand, the bold, red color (evoking a sense of tension) is paired with a handwritten accent, but thanks to the minimalist identity, the design is simple yet memorable.
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Original size 1700x1325
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The models were also created to align with the brand’s concept: glassy hair, a neutral expression, simple poses, and the cool tones of the photo studio—all of which help convey the brand’s (and its clients') independence. The photoshoot concept was also developed from the ground up.
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Original size 1700x1927
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