DZYNY — a vibrant dopamine service that transforms the mundane choice of a date into an exciting adventure. This project isn’t just about routes or venue selection—it’s about emotion, vivid color, kindness, and the spark between You and Dzyny!
The visual language of the projects combines bright pink, burgundy, and purple hues, large abstract forms, a signature star, free-flowing compositions, and numerous details that evoke a sense of playfulness, festivity, and light chaos.
Zin Dzунь—a publication about love that thrives in attention: in the effort to guess, support, and choose not only for oneself but also for another. It’s about the importance of listening to each other and occasionally planning dates that resonate with a partner’s desires, needs, and interests.
One of the main goals was to make the website and the long-form content as simple and «alive» as possible. The user constantly interacts with the interface: the cursor changes, elements move, and small animations appear.
The series of scarves is a visual extension of a vibrant, dopamine-fueled service focused on dating, emotions, and the small spark between people.
Please provide the Russian text you would like me to translate.
During the redesign of «DZYNY,» the brand was reimagined as an independent startup, and the logo, color palette, graphic and typographic systems were revised, alongside the development of new brand assets.
During our discussion with ChatGPT Plus regarding the redesign of «DZYN,» we decided to shift from a gentle, cartoonish aesthetic to a bolder, more experimental Y2K style. So, the pastel palette is replaced with electric pink, saturated blue, acid lime, and chrome tones. The signature star becomes volumetric and pliable; flat illustrations are swapped for 3D graphics, glossy textures, and experimental photography. The typography becomes heavier and more expressive, and the compositions—dynamic, featuring large objects, unusual perspectives, and a play on scale.
IDENTITY
speakers
MERCHANDISE
SPACE
PROMO MATERIALS
