The media’s goal is to solve the problem where a person wants to go out but doesn’t know where to go or with whom to go. The media should simplify urban leisure: the user finds a suitable event, gets interested, finds someone with similar interests, and goes together.
«SHALL WE GO?» — a media platform about urban leisure for those who want to go somewhere but don’t want to go alone.
Thematic focus of future media
Segment: Urban leisure and events.
Niche topic: City happenings and finding company to attend together.
«Let’s Go?» features concerts, exhibitions, lectures, festivals, parties, film screenings, and other city events. It places a special focus on situations where an individual is interested in an event but doesn’t want to go alone or doesn’t have company. The media blends event listings with human-interest content—offering not just «where to go,» but «who to go with.»
Competitors and Their Analysis
I began the analysis by examining search engines and compiled a list of queries that a potential user might use to search for this type of content: — «where to go in Moscow» — «where to go on the weekend» — «Moscow events» — «Moscow listings» — «where to go alone» — «who to go to an event with» — «find a group for an event» — «find friends with shared interests»
For the main queries, I reviewed the search results and the websites that most frequently appeared. Additionally, I checked their Telegram channels and other social media profiles to see what content formats they use, what they publish, how they style their material, and how they engage with their audience.
Top 3 Competitors:
- KudaGo — a direct competitorThe closest in theme: city event listings, selections of events and venues, and recommendations on «where to go.» They have a website and social media presence.The main difference from «IDEM?» is that KudaGo helps users choose a place or event, but it doesn’t solve the problem of finding a group.
- The Village — a direct/close competitor
This is no longer just a listings guide; it’s a city media platform featuring original content, curated selections, and stories about urban life. It is important to «IDYOM?» specifically as an example of media focused on the city and leisure, rather than solely as an event listing. However, the search for companions for outings is not a separate topic within it either.
- Twinby — a dating service that matches people based on interests and compatibility.Its foundation is smart matching and identity verification, so the service emphasizes more mindful and secure dating. However, Twinby is primarily perceived as a dating app, and its connections are not tied to specific city events or venues.For «LET’S GO?», this is a potential competitor: users might look for people with similar interests there, but our connection process doesn’t start with searching for a person—it starts with a specific event you want to attend.
Distribution Channel
Main channel — Telegram.
«Let’s Go?» will function as a channel where people can not only find out about city events but also find company for a trip.
Example Post
A user posts about themselves and an event they wish to attend: they share a bit about themselves, where they plan to go, and why the event interests them. Other users can leave a comment if they also want to go.Afterward, they can connect and continue the conversation in person.Essentially, the channel addresses two situations: «I want to go somewhere» and «I don’t have company.»
Target Audience
«WANT TO GO?» — for people who want to go out more often but often can’t find company.
They are interested in attending concerts, festivals, exhibitions, parties, lectures, and other city events, and meeting new people based on shared interests, non-romantically.
Masha, 22 years old — «I want to get out somewhere, but not alone.»
City: Moscow
Occupation: Student, works part-time at a coffee shop
Income: 40–60k per monthSituation:
Masha recently moved to Moscow for school. She is interested in the city—she follows event channels, loves concerts, exhibitions, and markets—but hasn’t managed to find a group with similar interests yet.Motivation:
She wants to experience new things, but going to a concert or festival alone is still unfamiliar to her.Behavior:
She saves events she likes and shares them with acquaintances; occasionally, she looks for company in event chats.
Kirill, 27 — «Everyone has their own plans»
City: Saint Petersburg
Occupation: Designer at an IT company
Income: 150–180 thousand per monthSituation:
Kirill already has friends and acquaintances, but everyone has a different schedule. He often finds out about concerts, stand-up shows, and other events too late, and it’s nearly impossible to gather a group for a specific date.Motivation:
To not depend on his friends' schedules and to attend interesting events when it is convenient for him.Behavior:
He tracks event listings independently and buys tickets, occasionally inviting friends, but if no one can make it—most often, he goes alone or cancels the plan.
Lera, 25 — «I want to meet new people through shared interests.»
City: Moscow
Occupation: Marketing Specialist
Income: 100–130 thousand per monthSituation:
Since graduating from university, Lyera’s social circle has shrunk. She wants to meet new people, but she dislikes making connections without a specific reason and is not looking for romantic relationships.Motivation:
To find new friends and acquaintances with similar interests.Behavior:
She follows city event channels, saves interesting activities, and sometimes meets people at the events themselves, but she struggles to find a group beforehand.
Unique Selling Proposition
«LET’S GO?» — a media platform that helps you find not just an event, but also a company to attend it with.
Standard city posters answer the question, «Where to go?»«Who are you going with?» adds a second question.The main difference from competitors is that connections are made around a specific event and a shared interest, rather than for the sake of meeting people themselves.