Identity for the dry cleaner for those who don’t want to miss life.
Wine on a favorite dress, lipstick smudges on the collar, a party that lasts until dawn—good stories sometimes leave traces, but that’s no reason not to create new ones, because DRY CLEAN CLUB takes care of your garments.The core of the identity is a circle, familiar from the dry-cleaning symbols on clothing. It becomes a «clean zone»: everything that enters disappears. This principle unifies the typography, graphics, and materials.
Active typography, fashionable photography, and ironic phrases define the club’s character—a place that understands the love of beautiful things and great parties.
DRY CLEAN CLUB restores cleanliness to clothing and freedom to its owners to «let» new stories unfold.
