О проекте
DROSS — это бренд аксессуаров из переработанного металла.
Бренд работает с тем, что обычно выбрасывают: шлак, окалина, расплава. В промышленности это «мусор», но бренд показывает, что материал может иметь вторую жизнь, создавая из него различные аксессуары и украшения уникальной формы и текстуры.
В новой версии DROSS превращается в открытую мастерскую металла, теперь это «гончарка для тех, кто хочет огня». Переход от продажи готовых изделий, к возможности людям самостоятельно создать любой объект.
Стилистика
Для бренда был создан мудборд. Шероховатость, побежалость на металле, капли плавленой стали, ажурная пайка. Выбрав похожие референсы в Midjourney, получилось создать индивидуальный код промта для сохранение единой стилистики в генерациях. Код: --p m7512149879430724817
Айдентика
Chat GPT
ЛоготипLogotype «DROSS» centered in a wide horizontal composition, 21:9.
Fast handwritten liquid lettering, strongly slanted to the right, as if drawn with thick molten metal poured from a nozzle. Thick rounded strokes, letters flow into each other. Every stroke ends in a round swollen droplet. A small teardrop floats above the «R». A small dot stands before the word and another after it. Grainy texture with tiny bubbles and slightly rough edges, like solidified molten metal. Flat 2D graphic, no shadows, no 3D, no extra text.Image by Chat GPT
Продукция
Продукция была переработана с учетом новой стилистики бренда. Вместо типографики, ключевыми визуальными элементами становятся текстуры и подтеки металла.
Prompts by Claude, images by Midjourney, Graphics and logo overlay by Nano Banana
Упаковкаmatchbox-style sliding jewelry box made of thick textured grey paper, drawer half pulled out revealing a raw hand-cast silver ring with molten drips resting on dusty rose pink felt, the sleeve printed with distressed black typography, a small hand-painted burnt orange dot as a seal, inner drawer edge tinted icy blue, close-up at low angle, editorial product photography, palette of graphite black, brushed raw steel and dusty rose pink with tiny accents of burnt orange and icy blue, deep black background, single hard side light, fine film grain, high detail --ar 3:2 --style raw --s 150 --p m7461041199361556510
Кепкаplain light grey cap hanging on a rusty hook beside tongs and a leather apron, small careless drips of solidified metal on the fabric, dusty rose strap, dark workshop wall, graphite black, raw steel and dusty rose palette, hard side light, film grain, editorial still life --ar 4:5 --style raw --s 150 --p m7461041199361556510
Зажигалкаseveral flip-top windproof metal lighters scattered on crumpled pale silk satin, some lids open showing the chimney and flint wheel, rough hand-cast brushed steel bodies with organic drips of solidified molten metal flowing down from the lid edges, uneven bumpy texture, delicate dotted ornament of tiny raised metal beads forming swirls and gothic shapes, mix of polished highlights and matte grainy surface, top-down flat lay, soft diffused daylight, gentle shadows in satin folds, 85 mm --ar 4:5 --style raw --s 150
--p m7461041199361556510
Брелок cluster of handmade metal keychain charms hanging from multiple split rings and short chains, shot slightly from below, centered composition: a rough hand-stamped steel tag with uneven embossed lettering, a tiny cast metal crucible with a frozen molten drip, a miniature hammer, a drop-shaped charm of solidified molten steel with a burnt orange enamel core, a thin wire outline charm with an icy blue heat-tint oxidation sheen, raw textured metal surfaces with drips and pits, studio product photography, smooth gradient background from deep navy black at top to soft white at bottom, crisp direct flash with soft bloom on highlights, strong metallic reflections --ar 4:5 --style raw --s 150 --p m7461041199361556510
Мерч
Кошелек top-down flat lay, silver woven laminated zip wallet with black molten drip graphics, half open, crooked hand-cast metal coins spilling out in a trail, small leaning coin tower, one coin glowing orange, matte black surface, hard side light, film grain --ar 16:9 --style raw --s 150 --p m7461041199361556510
Кружка studio shot of a metal mug welded from mismatched scrap pieces, uneven seams, rivets, frozen drips, one orange glowing weld, teal tint on handle, matte black background, hard side light, film grain --ar 16:9 --style raw --s 150 --p m7461041199361556510
Сумкиdiptych editorial photo of two tote bags made of glossy woven laminated polypropylene, held by a person in a light warm beige linen dress against a black background, cropped at chest level. Left bag: black with bold flat silver graphics of molten metal drips and round droplets, small white technical text blocks, a white paper hang tag with a pixelated black symbol clipped to the side. Right bag: metallic silver with huge black liquid drip shapes, one small orange droplet and a thin deep teal line. Black webbing handles. Crinkled shiny plastic texture, hard side light, deep shadows, film grain, editorial fashion photography --ar 16:9 --style raw --s 150 --p m7461041199361556510
Рабочие перчаткиFlat lay of white knit work gloves on black background, top view, fingers spread, cut-open frayed fingertips, burgundy-edged cuffs. Printed with technical streetwear graphics: black molten drips, small icons, thin lines, condensed uppercase text. Use the attached DROSS logo exactly. Text spelled exactly as written. Print follows the knit texture. 3:2.
Карабины vertical close-up from waist to knees, handmade metal carabiners of different shapes clipped to the belt loop of wide grey trousers, keys and a metal drop charm hanging down, gloved hand nearby, muted cream, grey and black tones with tiny orange and deep teal accents, soft overcast light, 35 mm film still, grain --ar 4:5 --style raw --s 150 --no text, logo --p m7461041199361556510
Key visions
side profile of a young maker wearing a light grey cotton cap turned backwards and a heavy leather apron, pouring molten metal from a crucible into a mold, rose-magenta glow lighting the face from below, small embroidered DROSS logo on the cap, sparks frozen in the air, motion and heat, editorial product photography, raw industrial workshop atmosphere, palette strictly limited to graphite black, brushed raw steel and dusty rose pink, heat glow tinted rose-magenta, deep black background, single hard side light, fine film grain, subtle metal dust in the air, tactile textures, high contrast, minimal composition, shot on medium format, 85 mm --ar 2:3 --style raw --s 150
