A media platform that matches a film to a track, a color palette, and a quote from a book.Choose in one minute instead of hours of scrolling.
Topic
Segment: Culture, Entertainment, and Visual Arts
B2C (Business-to-Consumer)
Narrow Topic:
Film viewed through the lens of related media (music, poetry, and cinema itself).The content is built at the intersection of film, visual associations, aesthetics, and music.
Concept
When choosing a movie or TV series, I often run into the problem of finding something suitable. Even when I know I want to see something with a specific aesthetic or a vibe matching a particular song, finding something based on those criteria has always been challenging.
My concept is to create a medium that solves the problem of long movie selection by presenting cinema to the audience through musical tracks and visual palettes.
Objective Description
The Problem
The viewer knows what they want: «like that song, ” „autumnal, warm, grainy.“
BUT
Streaming services search by genre and actors, not by feeling. The result: 20 minutes of scrolling and a random selection.
Goal—to reduce film search time to one minute and increase the chance of achieving the desired result by providing the user with an emotional and visual experience.
Signs of Achieving the Goal
The reader finds the film in 1 issue, not 10.
The issue is saved and shared.
The rhythm is maintained: 5 issues a week, no skips.
Solution
Create a media piece where the input is a track, visual sequence, color palette, or quote, and the output is one or two films with justification for the choices.
The outputs are generated using templates, but the sources, facts, and publication are controlled by a person.
Competitors and Analysis
TOV
Informal/Familiar: Using «you» informally, slang, humor, and memes. Suitable for youth-focused projects and entertainment services.
Direct Competitors
1. Mood-Based Curation Services:
Filmsovet.ru, MovieTon, KinoMatch2. Curatorial Telegram Channels: «Cinema and Wine», «KinoKlad», MYHOLF3. Reels and TikTok Creators: «Movies by Track / by Aesthetic»
Indirect
1. Editorial selections from Kinopoisk,
Okko, Ivi2. Pinterest boards
«movie aesthetic»3. Film criticism media: Seans,
Film.ru
Potential
1. AI Assistants: Alisa AI, GigaChat, ChatGPT — «find a movie based on a song» with a single prompt2. Music + Cinema Ecosystems: Yandex Music and Kinopoisk within one subscription3. AI Curation Apps: MoodFlix, Aliviy, and their equivalents
Competitor Analysis
All direct competitors filter by emotion from a list. No one is tied to a specific track or color palette. The «sound and color» axis is open. We borrow for our media. Channels offer a «Top 10 for the Evening» without explaining the «why.» Lists save, but they don’t trust. Our two-line rationale is the point of trust. Curated services lack a habit: you visit once and leave. A daily rhythm mapped to the days of the week builds retention without ads. Reels creators are viral, but their content is not searchable. Comments like «what is this movie called?» under every reel. We need navigation by hashtags. • A «1 film = 3 frames» carousel from Reels: the visual is stronger than the poster. • Telegram polls: «what vibe for the weekend» sets the theme for Monday. • Hashtag navigators organized by categories and moods, like in large channels. • A 15-second vertical teaser for each episode, set to the track itself. • A link to legal streaming in every release.
Distribution Channel
What we intentionally do not doReviews and «7 out of 10» ratingsIndustry news and trailers«100 Best Films» listsActor and genre selections that streaming services already have
Target Audience
