A commercial project involving the design of a promotional poster for the «Ice Art» café. The main objective was to create a visual identity that met the client’s requirements while capturing the attention of potential visitors. During the design process, the café's target audience was taken into consideration. Since a children’s playground was located near the café, the poster needed to appeal primarily to children, encouraging them to view the images and notice the establishment. To achieve this, a decorative design featuring illustrations of ice cream, desserts, and beverages, along with vintage café elements, was selected.
During the process, I was able to successfully merge the client’s requests with a visual approach targeted toward a young audience, creating a promotional poster that serves both informational and eye-catching functions.
