The updated label design for VkusVill lemonades, inspired by the Art Nouveau style—whimsical, sophisticated, and refined, much like the flavor combinations in this line.

A series of illustrations for the packaging of the new Konix beer line, designed in a light and modern vector style. The concept reimagines the brand’s mascot within the context of familiar works of art.

[BRAND PLATFORM]Mission: Preserving and promoting artistic heritage while supporting emerging artists.Values: Creative freedom, historical context, and culture-shaping art.Character: A sense of peace and comfort, with a retro or timeless atmosphere.Advantages: Direct connection to literary history, authority, and authenticity.

[DESIGN]The new system relies on two different techniques, but the main unifying factor is the clarity of composition and reference to the grid.The design draws on book aesthetics and makes extensive use of small book layout elements to support the grid, footnote system, and paper textures.In the first case, the central effect is the flipbook effect and the smooth fading of the images, as if they were shining through adjacent pages. In the second, it is the movement of a tracing paper page across a full-size image.

The festival’s mission is to introduce the audience to the chemical and biological nature of scents in an engaging and accessible way and help everyone choose the right perfume notes.