Training club with online courses and its own app

My role: graphic designer, visual communication

For whom: a fitness brand that talks to its audience every day, in stories, in the app and in print, and has to stay recognisable and fresh

Idea: a witty, slightly provocative visual language. An acid green accent and soft pink, a bold logo mark placed on unexpected objects, and copy that sounds like a friend, not a gym poster

Why it stands out: the brand pays great attention to style, typography and visual communication, standing out from the classical fitness schools

Clothing and footwear brand created in Saint Petersburg

My role: designer and creative, with art-director tasks: concepts for visuals and photo shoots

For whom: a fashion brand that needs a clean, premium look for its collections, so that the product speaks first.

Idea: let the shape and material of every item be the hero. A calm, light background, a consistent catalogue grid and close-up shots that show texture and silhouette.

Why it stands out: the visuals feel like a fashion editorial but work as a shop window. A customer can see the leather, the heel and the cut, and the whole collection still reads as one story.

Football club and its youth academy

My role: graphic designer

For whom: for a club that needs to recruit children to its academy and inform fans, quickly and in a single recognizable style.

The idea: the energy of the game day. Electric blue, a technical grid, 3D blocks growing through the frame, and a dense, compressed font, so that the design can be read from afar, like a banner at a stadium.

What makes it stand out: information becomes clear in a matter of seconds (date, offer, contacts), and the system is flexible enough to accommodate advertising posters, schedules, and social networks. Everything looks like it’s in The Seagull.