Hi! I’m Daniela.
I am 21 years old and a fourth-year student at the HSE Art and Design School, specializing in Communication Design.
My work focuses on developing concepts, brand identities, and visual communications. I enjoy discovering ideas that reveal the essence of a project and transforming them into a cohesive visual system.
my success
Throughout my studies and professional career, I have worked on projects across various sectors—including the restaurant chain G.GRILL and the full-cycle agency Ninsar—and have also participated in collaborations with the bistro Beyond as part of specific project briefs.
let’s take a look at the work
01. REFORM
REFORM is a festival of reimagining, where the past and future of Japanese design converge in a single space. Archival collections from iconic designers serve as a point of departure, a tribute, and a source of inspiration for a new generation.
PROBLEM
The legacy of prominent Japanese fashion designers and the traditions of Japanese fashion risk becoming relics of the past, failing to resonate with the new generation. There is a pressing need to demonstrate their continued relevance and significance to contemporary culture and design.
SOLUTION
To establish the REFORM festival as a space for dialogue between the past and future of Japanese design. Through archival collections, a visual concept, and the event’s underlying philosophy, the aim is to reinterpret the legacy of great fashion designers and draw attention to Japanese culture.
02. RYOTEI
Ryotei is a contemporary interpretation of a traditional Japanese bar, blending Japanese culture, authentic ambiance, and fine craftsmanship. Its key feature is an in-house sake production, crafted using traditional Japanese methods, complemented by a bar, restaurant, and shop featuring classic Japanese beverages.
PROBLEM
More and more people are interested in the cuisines of different countries; they want to travel and explore, but not everyone can afford to do so. There is a shortage of high-quality establishments capable of sharing the history of a given country.
SOLUTION
Open a restaurant-bar that features an in-house production facility and a retail shop for traditional Japanese-style beverages.
03. DREAM BIG FEST
DREAM BIG FEST is a gaming industry festival for students and aspiring developers.
PROBLEM
How to make a gaming industry festival vibrant and engaging, in order to deliver a more emotionally impactful awards ceremony?
SOLUTION
Make the design appealing and intuitive for attendees while ensuring comfortable navigation throughout the venue and offering a wide range of activities across the festival day.
04. SOLIOLI
Solioli is a botanical skincare brand that merges the power of natural ingredients with a science-led approach and a commitment to environmental sustainability. Its philosophy is rooted in the harmony between nature, mindfulness, and effectiveness.
PROBLEM
The existing visual identity lacked consistency and a cohesive brand image. The challenge was to unify the visual elements and create a more recognizable identity that reflected Solioli’s philosophy and values.
