Original size 1058x1486

DAISY MEMORY

PROTECT STATUS: not protected
Longread translated automatically
Finalist of the competition

Concept

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In childhood, near the dacha where I spent every summer, there was a large daisy field. I often gathered flowers and wove long chains from them. For most people, it was just a field, but for me, it was a part of my childhood and a place tied to many warm memories. A few years ago, the area began to be developed, and the field gradually disappeared, replaced by a new settlement.

The desire to preserve the image of my childhood field became the starting point for creating the collection. An unthoughtful chain of daisies unexpectedly became the constructive foundation of the jewelry: a simple way of connecting flowers transformed into the collection’s architectural principle and allowed this place to be preserved not only in my memory but also in a material object.

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Original size 3497x656
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The project preserves the memory of a chamomile field that was lost to urban development. Its basis is a delicate chain of chamomile flowers, where one blossom connects to another via a cut in the stem. In the collection, the chamomile symbolizes memory, the chain represents the connection between moments in life, and titanium signifies their preservation over time. The continuous, borderless form reflects the cyclical nature of memory, while the light yet durable titanium allows for the creation of large, yet comfortable, pieces of jewelry. The chamomile flowers are connected without additional fasteners, following the principle of a floral chain, maintaining the structure’s mobility—the jewelry moves with the body, changes how light plays across it, and remains visually alive.

Target Audience

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This collection is addressed to people for whom jewelry is not merely aesthetics, but a personal narrative. Primarily, this is women aged 20–30 from major cities who retain an emotional connection to nature and significant memories. They choose items with an original concept and meaning, valuing the emotional component over mass production. For them, jewelry becomes a way to preserve the connection to the places that shaped them.

Filming

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Original size 1754x1240
Original size 2480x1740

THANK YOU: gravis-laser.ru Slava Fomin Polina Sidorova and the beloved who is no longer here

DAISY MEMORY
Project created at 21.06.2026