Within the Lettering elective, I worked with a word that was randomly assigned to me.
We focused on the typography, striving to embody nonlinear meanings, moods, and lexical narratives within the letterforms.
Kimchi—the principal national dish of Korean cuisine—is a dish of spicy, pickled, or fermented vegetables.
In this project, the names «Kimchi» and «Chimchi» are the pseudonyms of a Korean blogger known for her sharp wit.
The logo was developed during preliminary work with grotesque typography.
The logo was inspired by the teeth visible when smiling.
The logo was created during a search for letterforms constructed from chaotic lines.
The logo is inspired by a burst of bubblegum, which is a symbol of fun.
The logo was developed using an Asian-style emoji aesthetic.
The letter «K» assembled from thumbtacks
The letter «K» assembled from broches
The logo was designed with active Korean graphic styles to maximally blur the line between kimchi food and kimchi pseudonym.
Logo — Caricature